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Pedal Group is the leading content marketing agency in Nepal helping you establish your business as an authority with informative, targeted content with a strategy that follows your audience and boosts your SEO efforts even further on the digital media.
Content marketing is all about creating, publishing, and distributing content to the intended niche market online. These refer to Marketing plan, videos, blogs, social media posts, strategy of marketing, etc. to inspire interest in the product/service rather than explicit conversion to sales.
As enthusiasts in Inbound Marketing, we believe generating leads through your social media channels and website do the work for you. Unlike the outdated approach of reaching out to your potential leads and customers, content marketing can bring them in. By developing content for each stage of the buyer’s journey, you can boost more engagement through your audience from the time they are introduced to your company to becoming loyal and active supporters. Our teams of marketers, content marketing consultants, creative writers, animators, videographers, graphic designers, and data-driven strategists work with you across subject matter specialties to design and execute agile content marketing campaigns.
Inbound Marketing attracts, educates, converts, and retains new customers by means of content distribution at various levels that are part of a brand’s total online presence. It helps you publish the right content, in the right place, at the right time, and for the right people. Aligning what you publish, you can attract the right people who will most likely make a purchase from your organization.
Content marketing involves planning, creating, and sharing content that your intended target group would attract and engage in satisfying business objectives alongside. You can present this content based on the achievement factor set forth. This can include formats of engaging videos, interactive posts, immersive games, and quizzes, right over to informative blogs and infographics. Creating valuable content inspires trust and brand loyalty and hence is not targeted to directly generate sales objectives.
We at Pedal employ strategies that add value to your business in various ways specifically focused on your tailored goals. So, how does Content Marketing help your digital presence with?
Even though your brand is new to the market or has been relentlessly established for a period of time, a content marketing agency can solve your ultimate need for brand awareness, likeability, and/or recognition. Ensuring your brand and its concept is brought closer to your audience starts by grabbing their attention. Evoking your target audience’s emotion of surprise, curiosity or amazement sets the path for the right people to talk about you making them brand advocates eventually.
Social media has been one of the best-opted ways to promote your business and grow digital presence. One of the most prominent issues faced by businesses is that they do not know what to write or share about on social media platforms. A social media marketing plan can predefine content marketing strategy with a content calendar enhancing the brand tonality, subjects the brand needs to associate with critically analyzing the behavioral pattern of your target audience.
Increasing the bounce rate of your website adversely affects your SEO practices. Hence, what is the use of driving customers who aren’t interested in your related site? Misleading headlines or confusing write-ups about your business might land unwanted traffic to your website. Thus, content marketing gives you permission, to be honest, and fair with potential customers about what they can expect. This way the visitors would know beforehand of where they are led and will like your brand for being transparent.
Search engine optimization and content marketing go hand-in-hand. Fresh and relevant content is necessary for your site to perform well on Google to place you on page 1. Automated bots of Google and related search engines also focus on Content Relevancy on today’s date which makes it more obvious for you to be clear on the correct search terms you would want to appear on. Employing a technically focused content marketing agency, you can improve the overall relevance of your website on an SEO perspective.
Email marketing has been continuously the most powerful online marketing tools further down the conversion funnel. Collecting the right email list enhances your conversion possibility even further. Hence, useful and newsworthy content drive the right people to provide their email addresses and encourage more sign-ups.
Insights related to your associated search terms or keywords build brand awareness, increase search exposure and attract top-of-funnel visitors with blog posts created on a regular interval. We create high-quality content which is personalized for your target audience and optimized for search engines.
We design everything from full-size printable artworks that emphasize visual storytelling to formatted white papers that demonstrate your brand’s expertise. Our creative team with 22+years’ experience links the best of visual representation to the topics or big ideas your business objective is associated with.
Visually compelling videos connect more to the memory associating your brand’s story to the viewer. We create everything from animations to motion graphics, on-location testimonials to in-studio productions, video blogs to explainer videos and many more to intrigue your customer’s key decision points to make a purchase.
Storytelling on a single artwork has become the most engaging visual content marketing. We list all the right measures and topics and convert them to infographics to give a pleasing presentation to your viewers to digest the content easily.
We believe in not only starting a conversation with your prominent lead, but also nurturing them by creating content that build relationships and drive sales. Demonstrating the thought of leadership and differentiating your brand, we push your visitors through sales cycle with conversion content offered through eBooks.
We help you leverage email marketing as part of your content marketing strategy to build and nurture leads and cultivate customer loyalty at the helm of your content development efforts. Regular newsletters updates and re-emphasizes your brand story to your intended target audience helping them connect more to your brand.
Content relevancy is ranked amongst the top factor by Google for determining the position on the SERPs for 2020. Our expert content creators critically analyze your industry and define the effective keywords and content best framed for your visitors to drive high-intent organic traffic to your website.
Dedicated landing pages on your website for a specific conversion task helps you achieve your KPIs more easily. Our expert content creators develop PPC ads that match the same style, tonality and design of the displayed paid ads for customers to experience a seamless association.
Our Content Marketing Strategists take a scientific approach to inbound marketing and critically analyzes the search intent classifying what types of content Google expects for a given query.
Our Technical SEO team builds a strong foundation of your website by evaluating technical issues, conducting keyword research to improve user engagement and be visible to search engines.
To maximize your content marketing strategy, distributing in right social media platforms is a mandatory to achieve your true digital marketing goals. Our social media strategists place and promote engaging branded content that connects with your target audience.
To enhance click-through-rates (CTRs), paid promotions with effective title and body-copy does the magic to achieve higher conversion rates. Our PPC experts work to put you on the top of search engine results pages.
Our expert email marketers distribute the engaging content through email in an automated manner to expedite the conversion rate. No marketing strategy is complete without email marketing.
Content marketing agency create, publish content to intended niche. Content in marketing include video marketing, blog, social media post
There are five main steps to a content marketing process:
The main difference between the two is that a permissive marketing strategy is content marketing, whereas traditional marketing is an interruptive one. Traditional marketing is made available to customers as they do something else, for example. Watching TV, driving or listening to music, and whatever they're doing is disturbed. Customers discover content marketing and access it whenever they want to.
Content marketing is a strategic approach to marketing that mainly focuses on developing and delivering useful, appropriate and reliable content to attract and maintain a clearly identified audience and, eventually, drive profitable consumer action.
Content marketing agencies assist organizations in the development of content and strategy. Via various products and services, such as blogs, infographics, SEO and consultancy, such partners are crucial in engaging clients and raising brand awareness.
A creative content agency is a talent smorgasbord. There are copywriters, specialists for data visualization, developers, and more who know not only what to do, but how to build stuff to help you achieve your goals.
Content marketing provides examples that address specific questions people have, such as informative posts, e-books, videos, entertainment, and webinars.
The 5 kinds of content on social media that will give you the greatest value